Strategic Marketing Group Project Guidance
➢ This report is based on Secondary Data
➢ The word count is 1200-1500 words
➢ Justify and link theory to practice throughout the report
➢ Follow the structure below to complete your report
First: Introduction and Company choice
Briefly introduce the chosen company, its orientation and justify
Second: Discuss the following concepts in relation to your chosen
1) SWOT Analysis
Analyse the strengths, weaknesses, opportunities and threats of the chosen
company and discuss how the different factors (including competition) have
influenced the company.
2) Segmentation strategies
Identify the chosen company segmentation, targeting, differentiation and
3) Pricing and distribution strategies
Explain the chosen company pricing and distribution strategies and justify
4) Integrated Marketing communications & Management
Identify and evaluate the different marketing communications that the chosen
company use, and how do they manage it?
5) Technological Advancements
How have recent technological advances affected the firm’s customers with
respect to needs and preferences
Provide a decent conclusion and summarise the key points of your
▪ Use academic references
▪ Use in-text referencing
▪ Include a reference list at the end
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▪ Use a minimum of 2 academic journals
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