Airline Competitive Advantage

Case study requirements

Purpose of Case Study Assignments
Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics.

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Airline Competitive Advantage
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Research
Be sure to conduct in-depth research on the topics and provide factual details obtained from primary sources that support the case that you are making. It is strongly recommended that you conduct research utilizing the ERAU Hunt Library. The Hunt Library contains a great amount of information on aviation and other topics. A benefit of utilizing the Hunt Library is the availability of the APA style citation/reference tool that is provided when conducting research utilizing the EAGLEsearch feature. This tool can automatically provide the proper APA style formats for citations and references.

REQUIREMENTS

Use the APA Style Template as a guide for completing this assignment. Delete the notes and fill in the template with your data.

  • Scholarly paper
  • Microsoft Word® (DOCX)
  • Current APA style
    • Times New Roman font
    • 12 pt font
    • Double-spaced lines
    • Title Page
    • Page Headers on all pages
    • Abstract page
    • Body of the Text
      • Introductory paragraph
      • Citations
      • Conclusion
    • Reference List page
  • MINIMUM of TWO FULL pages in the Body of the Text
  • Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook.

Overview

Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry.

Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy.

Case Study Assignment

Download and utilize the APA Style Template (DOCX)Preview the document and review the Case Study Requirements section.

Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline’s management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers.

Follow the guidelines in the Case Study Requirements section.

Your document submission is due by the posted due date. Your instructor will use the 1.4 Case Study Rubric for evaluating and grading your submission.

Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

Turnitin

Your paper will automatically be evaluated through Turnitin when you submit your assignment in this activity. Turnitin is a service that checks your work for improper citation or potential plagiarism by comparing it against a database of web pages, student papers, and articles from academic books and publications. Ensure that your work is entirely your own and that you have not plagiarized any material!

Note: Throughout this course, “PLG1” or “PLG2” in the activity name indicates a Turnitin assignment.

This assessment aligns with Module Objective 2 and Learning Outcome 2.

Rubric

MGMT 221 1.4 Case Study RubricMGMT 221 1.4 Case Study RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeAnalysis & Content55.0 ptsExcellent – A THOROUGH analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.45.0 ptsVery Good – A THOROUGH analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text was submitted in the body of the text.40.0 ptsSatisfactory – A BASIC analysis of the topic was provided AND a minimum of TWO FULL pages of double-spaced text was submitted in the body of the text.35.0 ptsNear Failing – A BASIC analysis of the topic was provided AND a minimum of ONE & ONE-HALF FULL pages of double-spaced text were submitted in the body of the text.0.0 ptsFailing – A minimum of ONE & ONE-HALF FULL pages of double-spaced text was NOT submitted in the body of the text.55.0 pts
This criterion is linked to a Learning OutcomeConclusion & Recommendations15.0 ptsExcellent – The conclusion was sound AND the recommendations were ENTIRELY appropriate.13.0 ptsVery Good – The conclusion was sound AND the recommendations were MOSTLY appropriate.11.0 ptsSatisfactory – The conclusion was sound AND the recommendations were SOMEWHAT appropriate.9.0 ptsNear Failing – The conclusion was NOT sound OR the recommendations were NOT SOMEWHAT appropriate.0.0 ptsFailing – A conclusion with recommendations was NOT presented.15.0 pts
This criterion is linked to a Learning OutcomeStyle & Mechanics10.0 ptsExcellent – ALL sentences were properly structured and carefully focused AND the data was ENTIRELY free of spelling, grammar, and punctuation errors.9.0 ptsVery Good – ALL sentences were properly structured and carefully focused BUT there were SOME spelling, grammar, and punctuation errors.8.0 ptsSatisfactory – SOME sentences were not properly structured and carefully focused AND there were SOME spelling, grammar, and punctuation errors.7.0 ptsNear Failing – SOME sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.0.0 ptsFailing – MANY sentences were not properly structured AND there were MANY spelling, grammar, and punctuation errors.10.0 pts
This criterion is linked to a Learning OutcomeScholarly Research10.0 ptsExcellent – Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was presented.9.0 ptsVery Good – Scholarly research was conducted utilizing a minimum of TWO outside primary sources AND terminology from the source materials was NOT presented.8.0 ptsSatisfactory – Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was presented.7.0 ptsNear Failing – Scholarly research was conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials WAS NOT presented.0.0 ptsFailing – Scholarly research was NOT conducted utilizing a minimum of ONE outside primary source AND terminology from the source materials was NOT presented.10.0 pts
This criterion is linked to a Learning OutcomeAPA Style10.0 ptsExcellent – ALL of the following APA style components were provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.9.0 ptsVery Good – ALL of the following APA style components were provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.8.0 ptsSatisfactory – SOME of the following APA style components were NOT provided AND there were NO format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.7.0 ptsNear Failing – SOME of the following APA style components were NOT provided AND there were SOME format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.0.0 ptsFailing – SOME of the following APA style components were NOT provided AND there were MANY format errors: Title Page, Page Header with Page Numbers, Abstract Page, Conclusion, Reference List Page.10.0 pts

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