Assignment on Principles of Management

College of Administrative and Financial Sciences


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Assignment 3

Principles of Management (MGT101)

Deadline: 11/04/2020 @ 23:59



Course Name: Principles of Management Student’s Name:
Course Code: MGT101 Student’s ID Number:
Semester: 2nd CRN:
Academic Year: 1440/1441 H, 2nd Term



For Instructor’s Use only

Instructor’s Name:
Students’ Grade: /10 Level of Marks: High/Middle/Low



· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

· Assignments submitted through email will not be accepted.

· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

· Students must mention question number clearly in their answer.

· Late submission will NOT be accepted.

· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

· Submissions without this cover page will NOT be accepted.

Assignment Workload:

· This Assignment comprise of a short Case.

· Assignment is to be submitted by each student individually.


Assignment Purposes/Learning Outcomes:

After completion of Assignment-3 students will able to understand the

LO 2. Recognize the functions of planning, organizing and controlling and how they interrelate (Lo2.1)

LO 4. Apply knowledge and techniques of strategic planning and decision making. (Lo2.1)



Please read the Management in Action case “Norwegian Air Shuttle Aspires to Become the Cheapest Global Airline” at the end of Chapter 4 “Global Management” available in your textbook Management: A Practical Approach 7th edition by Kinicki, A., & Williams, B., and answer the following questions:


Assignment Question(s): (Marks 10)


1. What are the biggest challenges Norwegian experienced in trying to expand its airline across the globe? (2.5 marks)


1. To what extent did you observe examples of ethnocentric, polycentric, or geocentric attitudes in this case? Provide examples to support your conclusions. (2.5 marks)


1. Use Table 4.4 (Given below) to identify cultural differences that are likely to arise between Norwegian employees working in Denmark and Sweden and Thailand. How might these differences affect interpersonal interactions, and what can the company do to reduce any unintended conflict from these differences? (3 marks)


1. What are the most important lessons to be learned about global management from this case? Discuss.(2 marks)


TABLE 4.4 Countries Ranking Highest and Lowest on the Globe Cultural Dimensions

Power distance Morocco, Argentina, Thailand, Spain, Russia Denmark, Netherlands, South Africa (black sample), Israel, Costa Rica
Uncertainty avoidance Switzerland, Sweden, Germany (former West), Denmark, Austria Russia, Hungary, Bolivia, Greece, Venezuela
Institutional collectivism Sweden, South Korea, Japan, Singapore, Denmark Greece, Hungary, Germany (former East), Argentina, Italy
In-group collectivism Iran, India, Morocco, China, Egypt Denmark, Sweden, New Zealand, Netherlands, Finland
Gender egalitarianism Hungary, Poland, Slovenia, Denmark, Sweden South Korea, Egypt, Morocco, India, China
Assertiveness Germany (former East), Austria, Greece, United States, Spain Sweden, New Zealand, Switzerland, Japan, Kuwait
Future orientation Singapore, Switzerland, Netherlands, Canada (English speaking), Denmark Russia, Argentina, Poland, Italy, Kuwait
Performance orientation Singapore, Hong Kong, New Zealand, Taiwan, United States Russia, Argentina, Greece, Venezuela, Italy
Human orientation Philippines, Ireland, Malaysia, Egypt, Indonesia Germany (former West), Spain, France, Singapore, Brazil

1. Source: Adapted from M. Javidan and R. J. House, “Cultural Acumen for the Global Manager: Lessons from Project GLOBE,” Organizational Dynamics, Spring 2001, pp. 289–305.







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