Subject: Digital Marketing Strategy
You have to create two introduction slides for the concept of Pay-Per-Click (PPC).
Need good references and pictorial representation in the slides.
Pictures to be footnoted. Follow APA7 format for the PowerPoint. Now, below I pasted the outline of the presentation sent by the professor. Point 1 in the outline is the part you have to prepare. I need a detailed Introduction for PPC concept with good pictorial representation too.
TECH TREND OUTLINE
Tech Trend Reports
You will prepare and present a report of recent news on technology developments in the topic discussed during the previous week. This is a visually enticing report that emphasizes graphic support focusing on relevant ideas with references all packed in a visually appealing PowerPoint presentation 10 – 20 slides in size. Plan for 10 minutes presentation + 10 minutes Q&A.
YOUR TOPIC IS INDICATED ABOVE-
YOU ARE TO PREPARE 3 TO 4 NEW ‘TRENDS” IN THE TOPIC, FOLLOWING THIS OUTLINE
1. INTRODUCTION: RELEVANCE OF THIS TOPIC IN DIGITAL MARKETING ++++DO NOT REPEAT CONCEPTS ANALYSED IN CLASS OR TEXTBOOK (The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Book by Ian Dodson) +++++
2. TECH TREND ONE/EXAMPLE
3. TECH TREND THREE/ EXAMPLE
4. AND UP TO 5 TECH TREND/EXAMPLE
5. CONCLUSION/GENERAL IDEAS
a) 1 to 2 slides per item in the outline
b) No word report. ONLY SUBMIT THE PP TO MI VIA INTERNAL EMAIL RIGHT AFTER THE PRESENTATION
c) References, as many as necessary
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