Hi, need to submit a 4750 words paper on the topic Corporate Social Responsibility and Brand Equity amongst Foreign Sportswear Companies in China. An insight into the variable definitions and other fieldwork elements and aspects will be presented in this report. This will tentatively give the route through which the research will be conducted, and variable studied. The impact of fieldwork’s framework will guide the study and provide essential answers to the research questions.
. . . . . . . . . . . This report will provide the structure and tentative analysis of the research variables. This term report’s core components will be adapted and improved to form the foundation of the actual research. This will guide the real study and its members.
1.1 Background of Study
. . . . . . . . . . . Corporate social responsibility is about how a firm’s decisions and activities affect society (Lamb et al. 95). Corporate social responsibility requires action and accountability in five main dimensions, economic, legal, ethical, environmental, and philanthropic (Lamb et al. 95). These are areas a firm will need to work on and develop systems and activities that enable it to attain the best and holistic results in all they do.
. . . . . . . . . . . Over the years, marketing has evolved from its traditional position fueled by the Industrial Revolution’s economic ends and expectations. In the 1960s, marketing was based on the 4Ps, namely product, price, place, and promotion (Lindgreen et al. 123). In that era, marketing was a tool for the improvement of sales and the increment of profitability. The focus was on transactional marketing, where the end was to increase transactions by calling on more customers to become interested in a company’s products.
. . . . . . . . . . . On the other hand, contemporary marketing requires some degree of social marketing on the corporate entity to enhance the value of the entity’s brands (Lindgreen et al. 124). This is because most marketing drives involve social marketing to present a firm as a responsible entity that seeks society’s overall good, not just their parochial interest as a profit-oriented entity.
. . . . . . . . . . . Social marketing involves “.
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