Read the Case Study “Blue Nile and Diamond Retailing” in Supply Chain Management Strategy, Planning and Operations, Chopra and Meindl Chapter 4.
Prepare an 8- to 10-slide PowerPoint® presentation that address the following:
Definethe key success factors in diamond retailing for Blue Nile, Zale’s, andTiffany’s as it measured for key industry success factors.
BlueNile carries more than 30,000 stones priced at $2,500 or higher while60% of the products sold from the Tiffany web site are prices around$200. Which of the two products categories is better suited to thestrengths of the online channel? Why? Support your answer with courseconcepts and examples.
With their focus on selling high-endjewelry, Tiffany stores have thrived. In contrast, Zale’s 2006 upscalestrategy failed. What do you think caused this failure?
Which of the three companies do you think is best structured to deal with weak economic times?
What advice would you give to each of the three companies regarding their respective strategies and structures?
Include speaker notes on each slide.
Cite your references according to APA guidelines.
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