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Case study on brands of different companies

Consider the following brands: McDonalds, Cadillac, and WalMart.

Images of product logos
  • When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose one of the brands listed here and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.
  • Then discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.

Discussion Board Requirements-For Full Credit: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet.  Make sure you reply to At Least 1 Classmate in at least 4 full substantive sentences, that add discussion to our board, making sure you address your classmate by name. Remember post early, for early grading and you can add to your posts, if needed.

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