Marketing Plan for a Product or Service
Name of Organization: Hope’s Health Care
Hours of Operation: 9 AM to 9 PM for regular checkups + proceedings and 24 / 7 for emergency
Scope of Service Line: There is a lot of scope of this particular service line as the elderly population in the respective neighborhood is plenty with the hospitals far apart in case of any emergency or even routine checkups for that matter (Chang, 2017). That is why it is expected that this will be the go-to place for the elderly in the respective community whatsoever.
Clients Served: 60 – above for regular checkups + proceedings and all ages for first aid.
Location of clinics/services: Gretchen Wilson Park 208 Pocahontas Ave, Pocahontas, IL 62275, United States
Description of Business: Hope’s Health Care is a clinic targeted at the elderly population of the surrounding area. It features state of the art equipment to take care of any medical need of the elderly patient. However, it does have an area designated for the emergency and for the first aid of people of all age groups in scenarios that are the result of unforeseen circumstances.
The hospital has one medical doctor, two junior doctors, and medical staff consisting of 6 individuals. This hospital is also certified by the American Health Association and can refer patients to larger hospitals if there ever arises a need to do so. The location is selected specifically with minimal completion and maximum potential. If everything goes according to the plan, then Hope’s Health Care will be the number one choice for the elderly to go to in case of any medical reservations whatsoever.
There have not been many changes in the respective area for the past couple of decades with the main reason being that it is not the center of anything like many of the big cities around the world. As a result, there is peace out in the countryside with minimal technological development.
Being close to St. Louis, the economic changes of this particular area have been on the positive side for the past couple of decades. As of today, people can afford a better living than what they were used to in the past. As a result of all that, there is a significant increase in the prices as well as the expenditure within the healthcare department and by the looks of it, the consumers are getting along with these changes jest fine, without much of a problem.
Looking at the demographic of the targeted area, it is extremely hard to miss the ever-increasing number of the elderly in the respective surrounding. The younger generation prefers to move to the bigger cities while the elderly prefer to remain here. Because of this, the elderly population is high and is increasing on a yearly basis (Blaine A Price, MSc, Oct 24, 2017.). According to the locals, there are twice as many elderly than a couple of decades prior and half of the youngster population that what it used to be around that particular era.
Healthcare delivery changes:
As it is a small town there are not many of the delivery changes that are made in the respective area, but Hope’s Healthcare aims in changing that further down the road.
Blaine A Price, MSc. (Oct 24, 2017.). mHealth Apps for Self-Tracking. Retrieved from https://mhealth.jmir.org/2018/10/e185/
Chang, E. ( 2017). Measuring job satisfaction among healthcare staff in the United States. Retrieved from https://academic.oup.com/intqhc/article/29/2/262/3001990
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