Company’s business strategy and operating performance

In this assignment, integrate all the pieces of work you have drafted and formally turn it into the capstone strategy audit.

In previous assignments, you performed multiple, specified analyses of your company (or any company of your choosing). Those individual analyses provide the needed research to successfully complete the following LASA.

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Part I: Strategy Audit Report

Using the tools and framework learned in class and throughout the program, prepare a 15-page strategy audit of your company with a companion presentation. The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis.

A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company’s actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to the external market, competitors, and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit.

In your strategy audit:

  • Provide a high-level analysis of the company’s business strategy and operating performance. Be sure to complete the following:
    • Analysis of the company value proposition, market position, and competitive advantage
    • External environmental scan/five forces analysis
    • Internal environmental scan/organizational assessment
    • SWOT Analysis
    • Balanced scorecard/strategy scorecard
  • Recommend specific tactics for improving your company’s strategic alignment and operating performance.
    • Recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture and globalization (if you recommend your company go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities).
    • Explain how the recommendations will help the company achieve its strategy and vision.

You are to write this report as though you are a consultant to your company, and are addressing the executive officers of this company. You will collect and analyze a large amount of data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions.

Your report should consist of the following sections in the given order.

  1. Executive summary (1 page): A concise and insightful summary of the significant findings of your analysis and the recommendations you have for your executive team.
  2. Strategic issues and recommendations (5 pages): Identify 5–7 most important strategic issues facing your business unit. Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.The strategic issues list should integrate your SWOT analysis, your Five Forces analysis, and the organizational assessment and external environmental scan completed earlier during the course. These detailed analyses are the foundation for your final set of findings and recommendations presented to the executive team.

    In developing your recommendations for addressing each strategic issue, consider misalignments that might be apparent in different operating areas:

    1. Product portfolio: Are there changes to the target market segment, value proposition, or positioning of the product or service line needed?
    2. Structure: Are the organizational roles and responsibilities, decision-making authority, skill requirements, and work assignments properly configured and aligned to support the strategy?
    3. Organizational culture or behavior: Does the organizational culture inspire behaviors that support the strategy? Are the mission, vision, and values clearly articulated and aligned with the strategy? What new behaviors are needed?
    4. Value chain activities: Does the organization value chain fully align with the strategy? Are their activities that should be added, eliminated, or modified significantly?
    5. Performance measures: Do the organization’s performance measures focus on the key drivers of strategic success? Is there a strategy scorecard that ties the main elements of the strategy to specific operating capabilities, including goals and key performance indicators (KPIs) that give an indication of incremental or predictive progress toward reaching strategic goals?

    Your recommendations should fall into these general categories, but should be specific in terms of scope and expected impact.

    These sections have been completed earlier in the course, and should appear as appendices:

  3. SWOT analysis (2 pages—completed in Module 4): SWOT matrix illustrating strengths, weaknesses, opportunities, and threats.
  4. Balanced strategy scorecard (4 pages—completed in Module 4): Develop a Balanced Scorecard for your business unit that reflects the key drivers for your business strategy.
  5. Organizational assessment (3 pages—completed in Module 3)
  6. External environmental scan and five-forces analysis (3 pages—completed in Module 2)
  7. Market position analysis (3 pages—completed in Module 1)

Use information from your previous assignments to support your conclusions and recommendations and conduct additional research when needed. Make sure you properly reference and cite so that the location of information is clear.

Submit your 15-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.

Part II: Companion Presentation

Finalize the companion with a 10-slide Power Point Presentation that summarizes the audit and recommendations in a compelling manner that persuades senior management to explore and possibly implement your recommendations. The elements of the presentation should include the following:

  • Title
  • Agenda
  • Summary of audit
  • Recommendations
  • Key measurements
  • Risks and benefits
  • Call to action
  • Next steps

By Wednesday, December 17, 2014, deliver your report and PowerPoint presentation to the M5: Assignment 2 Dropbox. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.ppt.

This assignment is worth 300 points and will be graded using the LASA rubric you can download.

Click here to download and review the rubric to understand the expectations.

Assignment 2 Grading Criteria

Assignment Components Proficient Score
Content Knowledge: Application Component 1

Communicates the ability to summarize the significant findings of your analyses. A concise and insightful summary of the significant findings of your analysis findings and the recommendations you have for your executive team.

CO 1,3

PO 1.1, 1.2, 1.3, 2.1, 2.3, 3.1, 3.2, 3.3

ILO 1, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.

Response is adequately supported by current and relevant literature.

       / 80 pts
Content Knowledge: Application Component 2

Communicates the ability to identify the most important Strategic Issues facing your business unit.

CO 1,4

PO 1.1, 1.2, 2.1, 2.2, 2.3, 3.3, 4.1, 4.2

ILO 1, 3, 5, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.

Response is adequately supported by current and relevant literature.

       / 40 pts
Content Knowledge: Application Component 3

Communicates the ability to represent all misalignments found in the following categories:

  • Product portfolio
  • Structure
  • Organizational culture/behavior
  • Value chain actions
  • Performance measures

CO 2,3

PO 1.1, 1.2, 1.3, 2.2, 2.3, 3.1, 3.2, 3.3, 4.3

ILO 1, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.

Response is adequately supported by current and relevant literature.

       / 40 pts
Content Knowledge: Application Component 4

Communicates the ability to provide recommendations for a Strategic Issue and explain how it will resolve the issue.

CO 1, 2, 3

PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.3

ILO 1, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.

Response is adequately supported by current and relevant literature.

       / 40 pts
Content Knowledge: Application Component 5

Communicates the ability to provide an Executive Summary and Recommendations,  Synthesis and Presentation

CO 1, 2, 3

PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.3

ILO 1, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.

Response is adequately supported by current and relevant literature.

       / 60 pts
Written Communication/Personal Effectiveness

Conveys through written word understanding and application of an Executive Summary, Strategic Issues recommendations, SWOT analysis, Balanced Scorecard, Organizational Assessment, External Environment Scan, Market Position Analysis.

CO 1

PO 1.1, 1.2, 2.1, 2.3, 3.3

ILO 1, 3, 6

Writing is concise and clear in content, language use, grammar, organization, and sentence structure.

Writing is free of major grammatical and usage errors.

       /  20 pts
Oral Communication/Personal Effectiveness

Conveys through oral communication understanding and application of 10-slide Power Point Presentation.

CO 1

PO 1.1, 1.2, 2.1, 2.3, 3.3

ILO 1, 3, 6

Presentation  is concise with a logical flow of thought;

Content includes clearly articulated key points that are free of major errors.

Presentation is visually appealing and addresses audience considerations adequately.

       / 20 pts
              / 300 pts

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