Entrepreneurship for the Creative Economy

Entrepreneurship for the Creative Economy 

(250 – 300 words)

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You could begin by describing and expanding on:


·         the idea of entrepreneurship skills and knowledge in the context of the creative economy. Support your discussion with references to appropriate readings and scholarship introduced in the unit or that you have discovered through further research. For example Howkins, Hartley et. al. and Duening.





Entrepreneurship Skills for xxxx  [where ‘xxxx’ is the sector that you have selected as your focus, such as fashion, journalism, videogames ….]

(1200-1500 words)

This will be the most significant and central section of your essay.


This section is your chance to describe:


·         the sector you have chosen and the entrepreneurship skills that are especially significant, valuable and important for that sector.  Please note this should be supported by reflection about your situation and your goals as a creative practitioner.


Here you develop your reflection about what entrepreneurial skills and knowledge are especially important for you to develop a career in this sector. Again support your discussion with appropriate references and quotations from relevant scholarly research and references. Explain why and how these entrepreneurial skills are valuable and important?


This section may well include sub-sections that focus on quite specific skills and knowledge and their application or use in the sector (for example, networking skills). You might like to consider which of Duening’s five minds is especially important for you and why?


In discussing these skills you need to be quite specific so provide concrete examples. Here you might discuss examples from your own experience to support your discussion and argument. You might also discuss a successful and high profile practitioner in the field as an example or brief case-study of these skills.


Creative Practitioner Career Plan

(700-1000 words)


This section should describe and detail concrete steps and actions you will take to develop and improve the skills that you have mentioned in the previous section.


What is your plan for developing these skills or improving your knowledge of these areas? What steps have you already taken to improve and practice these skills? What do you need to do to gain the knowledge required?




(200-250 words)


This is your opportunity to clearly state your overall point developed across the essay.

It needs to connect with the introduction but not simply repeat the introduction. It is a good idea after writing the conclusion to revisit the introduction and check that they are consistent and work together.


Conclusion should summarise the main points of the body and restate the main point of view you have developed. (This should be your statement about what entrepreneurship skills and knowledge are especially important and required for you.  Why?)



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