Fallacies – Marketing Students’ Assignment

Instructions Description: For the Full of Fallacies assignment, you will create an advertisement that is full of fallacies (CO1). You may find a list of fallacies under “What are some logical fallacies?” in the Lesson and Logical fallacy definitions. The intention of the advertisement is to manipulate the audience using any number of logical fallacies (CO2). To complete the assignment, you will need to complete, Part I: Advertisement and Part II: Explanation. Part I: Advertisement The advertisement will include the following: State intended product or position (what are you selling). 30 seconds long (video or audio). Does not need to have any visual elements (for audio). Use at least 2 logical fallacies intended on manipulating the audience (minimum). Possible Formats: Audio (radio advertisement) or video (visual media advertisement). Part II: Explanation In addition to the advertisement, you will provide a brief explanation, after the advertisement, of why you chose specific logical fallacies and why they might be successful in manipulating the audience. Multimedia: If you chose the video option, you can use embedded video recorder to record and submit your advertisement. If you chose the audio option, you can use the embedded audio recorded or upload an MP3.

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