Gilman International Case Study

Bertram Gilman International Case Study



Make a recommendation on who Susan Cassidy should hire based on quantitative and qualitative analysis of both candidates. Your recommendation should be supported by your analysis. It must be at least 500 words but not more than 1000 words. It should include the relevant components of your qualitative and quantitative analysis to support your recommendation.

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Don’t forget the following:

· Font should be professional (Arial, Calibri, Times New Roman or similar) 12 point size.

· Minimum word counts must be met.

· Title page with student name, date, and ID number.

· Cite sources if you use any.

















HN3140 Bertram Gilman Case Study Assignment #4

Expectations for Format Professional Very Good Acceptable At Risk Unacceptable
  5 4 3 2 1



· All assignment requirements are fully met:

· Recommendation, qualitative and quantitative analysis

· Critique detailed and multifaceted

· Demonstrates an understanding of case.

· All required content is fully developed

· No irrelevant content

· Assignment requirements are adequately met:

· Recommendation, qualitative and quantitative analysis

· Critique detailed and multifaceted

· Demonstrates an understanding of case.

· Content is adequately developed

· Some development of assignment requirements, but not fully met:

· Recommendation, qualitative and quantitative analysis

· Critique detailed and multifaceted

· Demonstrates an understanding of case.

· Some content is not fully developed

· May contain some irrelevant content

· Minimal development of assignment requirements:

· Recommendation covers 50% of content.

· Critique is broad and general

· Demonstrates a limited understanding of the case.

· Content is insufficient and/or irrelevant

· Little or no development of assignment requirements:

· Recommendation covers 50% of all questions

· No demonstrated understanding of the organization

· Minimal content and/or irrelevant content throughout

Assignment Format and Sections


· Word count met

· Format is correct and professional throughout



· Minimum Word count is met and overage is within 5%

· Format is mostly correct and professional, with some errors



· Minimum Word count is met and overage is within 10%

· Some format errors such as unprofessional margins or spacing.


· Minimum Word count is met

· Weak, unprofessional format.


· Word count is not met

· No attempt at appropriate formatting



and Tone


· Ideas are logically arranged

· Paragraphing is skillfully managed, with natural transitions

· Sentences flow seamlessly and naturally

· Tone is professional throughout


· Ideas are mostly logically arranged, well enough to allow reader comprehension

· Paragraphing is adequately managed, with some errors/awkwardness

· Sentences flow but lack seamless, natural quality of level 5

· Tone is mostly professional, with some errors in register

· Some ideas are logically arranged

· Paragraphing is poorly managed, possibly lacking in transitions

· Sentences flow somewhat awkwardly

· Tone is often unprofessional, with many errors in register


· Few ideas are logically arranged

· Appropriate paragraphing is largely absent, with no transitions

· Sentences feel disjointed and awkwardly linked

· Tone is mostly unprofessional, often too casual and conversational, possibly with slang

· No logical organization of paragraphs or sentences

· Difficult to follow ideas

· No paragraphing

· Sentences very and difficult to read

· Tone is slangy and unprofessional throughout




· A wide range of structures used

· Consistently correct

· Superior style, with impactful phrasing

· Less than 3 spelling, grammar or punctuation errors

· Some variety of structures

· Generally correct; minor errors do not affect clarity or readability

· Adequate style, with some impactful phrasing

· Less than 5 spelling, grammar or punctuation errors

· Somewhat limited variety of structures

· Errors are more frequent and somewhat affect clarity and readability

· Unimpactful style

· Less than 7 spelling, grammar or punctuation errors

· Little variety; structures are repetitious

· Errors are very frequent and limit clarity and readability.

· No demonstration of style

· More than 7 spelling, grammar or punctuation errors

· No variety; student demonstrates no knowledge of sentence structure and connectives

· Sentences are consistently incorrect and seriously distort clarity

· Spelling, grammar, and punctuation errors throughout the document

Total /25 marks

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