Global Business Relationships

When considering pursuing foreign markets, a company must analyze its ability to implement and maintain its business abroad. Address the following as you continue your feasibility investigation:

  • What considerations (including cross-cultural communications and negotiation issues) would your company need to make in order to launch and maintain business in your selected country?
  • Identify the risks and opportunities associated with exporting the selected product to the selected country.
  • Describe a proposed strategy for the launch of the product, including how you would promote the product launch.
  • How would you manage this venture? What management structure would you recommend?
  • Summarize production considerations, including where the manufacturing would take place and the packaging, logistics, and delivery considerations.
  • What political and legal rules and regulations would need to be followed in order for your company to sell products abroad? Are there forms to file?
  • What are the key fiscal considerations, such as perhaps the foreign exchange market and the international monetary system?
  • How will you determine whether or not this is a profitable venture?

Discuss the elements of the internal workings of the company that you will need to carefully consider before making your final recommendation to the board of directors.

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Use the following guidelines when writing your essay:

  • Length: 250–500 words.
  • Writing: For full credit, your essay must be free of grammar and spelling errors, demonstrating strong written communication.
  • Format and References: You must use proper APA references and in-text citations to identify both the textbook and your additional resource. See the Resources for a link to APA guidelines

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