Any large-scale change endeavor requires a great deal of effort on the part of a given organization to implement. Implementing a corporate-wide BSC-based performance management system is no different. In implementing such a system, organizational leaders face the challenge of overcoming organizational inertia rooted in resistance to change. This is no easy challenge, and is one of the major reasons why the majority of BSC initiatives (or large-scale change initiatives in general) fail.
In this module, therefore, instead of looking at the BSC’s value as a means of integrating strategy with operations or as a useful performance-management tool, we will put on our “organizational dynamics consultant hat” and consider what it takes to implement a large-scale organizational change endeavor.
After completing the readings presented, write a 3- to 4-page essay on the following topic:
In your own words, describe the efforts put forth by BAE in implementing the BSC approach in its organization—from an implementation perspective. What efforts did management make to assure employees would be receptive to, and accept, the BSC initiative? Describe to what extent you believe their efforts paid off.
The case study for BAE can be found in Chapter 7 of:
Murby, L., & Gould, S. (2005). Effective Performance Management with the Balanced Scorecard: Technical Report. Chartered Institute of Management Accountants. Retrieved from http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf
Your assignment should include the following:
Introduction: In this part of your essay introduce your topic and provide a brief overview of the key points you plan to make in your paper.
Analysis: In this section present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional approaches.
Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka your professor) that your position is valid.
Additional Instructions: Your essay should be 3–4 pages in length (not counting your title page or references). You must include a title page and a list references. APA formatting is preferred. Do not paste in sections of text into your essay. All of your work must be written in your own words. It’s OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody else’s ideas or information. That is to say, if you are borrowing a thought from a publication from J. Bravo’s article written in 2010, that section of text must be followed with (Bravo, 2010). Quotations, data, and general ideas (put into your own words) should all be cited.
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