Microsoft Versus Google comparison

Perform a financial statement comparative analysis between Microsoft and Google. Answers should show all calculations using Excel and be thoroughly discussed.

 

Don't use plagiarized sources. Get Your Custom Essay on
Microsoft Versus Google comparison
Just from $10/Page
Order Essay

equired Reading:

2016 R June Financial Statement Analysis Power Point with notes

2016 July DMBA R Sample Week 3 Answer

*”Research Starters: Financial Ratios” posted in this week’s Content Module

Required Multimedia:

The Cash Flow Statement http://www.youtube.com/watch?v=-eietCf5nNI&feature=related

Cash Flow Ratios http://www.youtube.com/watch?v=vzdNgaPhBMQ&feature=PlayList&p=84588A1A1F1F96D1&index=15

Market Ratios  http://www.youtube.com/watch?v=K1WmGQLIwTY&feature=related

Recommended Support Materials:

For a “how to” explanation of Financial Statement Analysis: see the attached Power Point file 2016 R June Financial Statement Analysis and the Word file, “Diagram of Financial Ratios.”

Assignment Financial Statement Analysis:

Your team has been assigned to the CEO of a major company.  The CEO keeps an eye on the competition, and asks your team to do the following:  Following the 2016 R DMBA Sample Week 3 Answer, research current year data for two selected firms, and use ratio analysis to compare these two major competitors in the same industry and compare them to the most current data for industry ratios.  The sample compares Southwest Airlines Company with Jet Blue Airline Company.

Instructions:

  • Pick any two U.S. public companies in the same industry.
  • One of the two companies can be the same company someone on the team used in Week 2.
  • Select the 10 most important financial ratios for the two companies and calculate each for the last 2 fiscal years using Excel.
  • Follow the format of the example 2016 July DMBA R Sample Week 3 Answer for 2 airlines.  This is also separately posted in this week’s content module. Use the “Compare” worksheet. Note: It is not necessary to complete all ratios
  • Explain how each ratio was calculated in your own words
  • Explain the significance of the answers found.
  1. Create a single Excel file for your entire assignment.
  2. The team may obtain financial information and the companies’ latest annual reports on the web directly from the Securities and Exchange Commission for the company website.  MSN Money or Yahoo Finance also have information but in some situations it may be incomplete.  Current stock price information is not available from the SEC web site.
  3. The team should calculate, and comment upon, at least 10 financial ratios for the last 2 fiscal years.
  4. All calculations should be shown, and all answers should be thoroughly explained.
  5. It is useful to compare financial ratios for a company with financial ratios of its industry. Industry financial ratios can be found on Morningstar.com, Yahoo Finance and MSN Money and http://www.bizstats.com/corporations.asp?profType=ratios
  6. Whenever the team uses balance sheet items to calculate ratios, it is more accurate to average the beginning-of-year and end-of-year amounts to get the average for that year.  Dec 31, 2014 and Dec 31, 2015 would be beginning and end of year for 2015.  Note: Averaging is NOT required.  For some students taking averages leads to calculation mistakes.  The example answer does not use averaging and includes most if not all possible ratios.
  7. What can the team tell from the analysis?  What are the strengths and weaknesses of each company?   Which is the stronger competitor? Give reasons.
  8. Show  that you have read and understood the required readings, links and attached files – cite and reference them where appropriate.
  9. The final Excel file should be submitted by one  team member into the Group Assignment folder.

The 2016 R DMBA Week 3 sample answer file contains a comprehensive analysis of  the financial statements of two large airline companies. It illustrates and explains how different companies succeed by focusing on different key ratios like Net Income/Sales, or Sales/Total Assets (asset turnover) or Total Assets/Common Equity (leverage).  Also, it further explains how these different strategies are revealed through DuPont Analysis (a powerful technique that many companies use to devise, implement, and monitor their business strategies. It shows the source for every number on every Excel worksheet: just click on any number in any Excel worksheet and you will see where it comes from. Showing the source for every number on every Excel worksheet is very important and helpful to readers, and you should do this on all of your Excel spreadsheets.

All of the data in the example comes from SEC interactive data.  Under the company name in interactive data is a small red link that says view excel document.  All numbers in this document are easy to use in calculations.  Data copied from some other sources may not calculate correctly in Excel.

These assignments are designed to help you to develop your analytical ability and your ability to explain your analysis in words. There are many uses for financial statement ratio analysis, especially in business strategy – for an example, see the “Strategic Control Map” developed by McKinsey & Company, the well-known international strategy consulting firm by clicking here:

http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-strategic-control-map

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
error: Content is protected !!
Open chat
1
You can contact our live agent via WhatsApp! Via +1 817 953 0426

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 30% with the discount code STARS