Perform a financial statement comparative analysis between Microsoft and Google. Answers should show all calculations using Excel and be thoroughly discussed.
2016 R June Financial Statement Analysis Power Point with notes
2016 July DMBA R Sample Week 3 Answer
*”Research Starters: Financial Ratios” posted in this week’s Content Module
The Cash Flow Statement http://www.youtube.com/watch?v=-eietCf5nNI&feature=related
Recommended Support Materials:
For a “how to” explanation of Financial Statement Analysis: see the attached Power Point file 2016 R June Financial Statement Analysis and the Word file, “Diagram of Financial Ratios.”
Assignment Financial Statement Analysis:
Your team has been assigned to the CEO of a major company. The CEO keeps an eye on the competition, and asks your team to do the following: Following the 2016 R DMBA Sample Week 3 Answer, research current year data for two selected firms, and use ratio analysis to compare these two major competitors in the same industry and compare them to the most current data for industry ratios. The sample compares Southwest Airlines Company with Jet Blue Airline Company.
The 2016 R DMBA Week 3 sample answer file contains a comprehensive analysis of the financial statements of two large airline companies. It illustrates and explains how different companies succeed by focusing on different key ratios like Net Income/Sales, or Sales/Total Assets (asset turnover) or Total Assets/Common Equity (leverage). Also, it further explains how these different strategies are revealed through DuPont Analysis (a powerful technique that many companies use to devise, implement, and monitor their business strategies. It shows the source for every number on every Excel worksheet: just click on any number in any Excel worksheet and you will see where it comes from. Showing the source for every number on every Excel worksheet is very important and helpful to readers, and you should do this on all of your Excel spreadsheets.
All of the data in the example comes from SEC interactive data. Under the company name in interactive data is a small red link that says view excel document. All numbers in this document are easy to use in calculations. Data copied from some other sources may not calculate correctly in Excel.
These assignments are designed to help you to develop your analytical ability and your ability to explain your analysis in words. There are many uses for financial statement ratio analysis, especially in business strategy – for an example, see the “Strategic Control Map” developed by McKinsey & Company, the well-known international strategy consulting firm by clicking here:
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