Nationwide and US based company


In business, there are many industries. Starting from how you get to school (Transportation), the gas you need to power the vehicle you’re in (Energy), the sounds coming from the radio (Music), and the phone you’re texting on (Telecommunications). That’s just one thing you do in a day!

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Each of you will choose an industry that only you will work on. Identify five companies that are in this space, competing for dollars from the same customers. Make sure that at least one company is a national company and and at least one is Miami-based.

For each of the companies, describe their USP – Unique Selling Proposition. What do they do differently? Why does someone buy their product and not those of the competition?

For each company, write at least one paragraph on what sets their brand apart. Make sure to include at least one advertisement (on YouTube or Vimeo) that shows the image of your brand.


Item Points
Selected an industry that no one else worked on. 10
Identified USP of five companies. 40
Each company’s description was at least one paragraph long. 10
Provided a commercial as citation for each company. 10
Profiled USP of at least one nationwide, US-based company. 10
Profiled USP of at least one Miami-based company. 10
Spelling 5
Grammar 5
Total 100

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