Omni-Channel and it’s impact on Branding

Reply to M8D1: Omni-Channel and it’s impact on Branding and Consumer Behavior

  • Collapse Subdiscussion
  • ROBERT A THOMPSON
  • ROBERT A THOMPSON
    Saturday
  • Apr 24 at 10:50pm
  • Manage Discussion Entry
  • How has consumer behavior altered in terms of the omni-channel and how have brands utilized the omni-channel to cater for the needs of the customer?
    The demand of buy online and pick up in store has been the way of the market now to technology has made its way into the mix. Ecommerce added a layer of convenience by allowing a customer to shop online so that they could receive the product at home(Lodwig, 2018). The variety of being able to add items into your cart and pick up in store is a great opportunity for business. Consumer changes and the changing consumer behavior stems from the controlling nature of this new society. With consumers wanting to spend less, many consumers chose to stay home due to personal and economic reasons. Over time older technologies and older business models fade away(Bento, 2016).This is due to the realization of how accepted the future of new technologies and the ease of controlled shopping. The implementation of controls business have shaped more than ever. I think the focus should be geared towards women as they make up most of the market. Women tend to see how how women differ from men in choices of how to spend and what to buy based on price according to Bento article ‘Consumer changes and the changing consumer'(Bento,2016). Its best described that Leaders will face issues in which they need to focus on filtering marketing noise where as creating more content isn’t necessarily the focal point but the increase of better content. Creating and environment in which buyers feels the experiences are personable creating a more enriched shopping experience, a frictionless shopping experience that almost caters to the consumer rather than market driven profit. With a data driven world its a gift and a curse from a marketing standpoint structured data targeted to the identified group of consumer gather such information makes it easier for the business to provide product, price, placement, and promotions as needed. Fresh idea of way to connect to consumer via social media, and other electronic platforms are the way forward as we advance in time. So fresh thinkers, leaders of the marketing way ahead will decrease struggle and level the playing field in which the demands are high for ideas to reach consumers. At the end of the day a desire for free shipping, buying online and picking up in stores (BOPIS), and being able to check inventory prior to visiting the store are trends in which consumers behaviors impact mini channel retail (Lodwig,2018).
    References:
    Bento, K. (2016, December 22). 5 challenges marketing leaders will face in 2017
  • (Links to an external site.)
  • . Impact. [Web log comment]. Retrieved from https://www.impactbnd.com/blog/5-challenges-marketing-leaders-will-face-in-2017
    Lodwig, D. (2018, August 13). Conveyco. Retrieved from 3 Trends in Customer Behavior Impacting Omni-Channel Retail: https://www.conveyco.com/customer-behavior-impacting-omnichannel-retail/
    -Rob

Don't use plagiarized sources. Get Your Custom Essay on
Omni-Channel and it’s impact on Branding
Just from $10/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Open chat
1
You can contact our live agent via WhatsApp! Via +1 817 953 0426

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 30% with the discount code STARS