Omni-Channel and it’s impact on Branding

Reply to M8D1: Omni-Channel and it’s impact on Branding and Consumer Behavior

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  • Apr 24 at 10:50pm
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  • How has consumer behavior altered in terms of the omni-channel and how have brands utilized the omni-channel to cater for the needs of the customer?
    The demand of buy online and pick up in store has been the way of the market now to technology has made its way into the mix. Ecommerce added a layer of convenience by allowing a customer to shop online so that they could receive the product at home(Lodwig, 2018). The variety of being able to add items into your cart and pick up in store is a great opportunity for business. Consumer changes and the changing consumer behavior stems from the controlling nature of this new society. With consumers wanting to spend less, many consumers chose to stay home due to personal and economic reasons. Over time older technologies and older business models fade away(Bento, 2016).This is due to the realization of how accepted the future of new technologies and the ease of controlled shopping. The implementation of controls business have shaped more than ever. I think the focus should be geared towards women as they make up most of the market. Women tend to see how how women differ from men in choices of how to spend and what to buy based on price according to Bento article ‘Consumer changes and the changing consumer'(Bento,2016). Its best described that Leaders will face issues in which they need to focus on filtering marketing noise where as creating more content isn’t necessarily the focal point but the increase of better content. Creating and environment in which buyers feels the experiences are personable creating a more enriched shopping experience, a frictionless shopping experience that almost caters to the consumer rather than market driven profit. With a data driven world its a gift and a curse from a marketing standpoint structured data targeted to the identified group of consumer gather such information makes it easier for the business to provide product, price, placement, and promotions as needed. Fresh idea of way to connect to consumer via social media, and other electronic platforms are the way forward as we advance in time. So fresh thinkers, leaders of the marketing way ahead will decrease struggle and level the playing field in which the demands are high for ideas to reach consumers. At the end of the day a desire for free shipping, buying online and picking up in stores (BOPIS), and being able to check inventory prior to visiting the store are trends in which consumers behaviors impact mini channel retail (Lodwig,2018).
    Bento, K. (2016, December 22). 5 challenges marketing leaders will face in 2017
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  • . Impact. [Web log comment]. Retrieved from
    Lodwig, D. (2018, August 13). Conveyco. Retrieved from 3 Trends in Customer Behavior Impacting Omni-Channel Retail:

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