Paper on the Diffusion of Social Media in Public Relations

Write a 8 pages paper on the diffusion of social media in public relations. This study reveals the importance of Internet usage in the top one hundred private companies in Saudi Arabia. The findings s

Write a 8 pages paper on the diffusion of social media in public relations. This study reveals the importance of Internet usage in the top one hundred private companies in Saudi Arabia. The findings show that Internet applications have a high ability to elevate the quality of work in these companies. Moreover, the speed of the organization of service delivery to the customers can also be improved with the help of the Internet.

Almansour, M. (2012). Ta’atheer shbkat altawasol alejtem’ei ‘ela jumhoor almutlqeen: derasa muqarnas le almawaq’e alejtema’eya wa almawaqee electronic ‘alarabia enmothj’ [The effect of social media on the audience: a comparative study of Arabic social media and electronic websites]. Unpublished master’s thesis, The Arab Academy, Copenhagen, Denmark.

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In this 257-page study, the researcher gives definitions of social media. He explores the state of social media after WWII in details and studies the history of social networks in Arab countries. First, the author explains that social media started in 1995 when the site classmates.com was launched. Then other social websites, such as Facebook and Twitter, were launched, and the number of Facebook users’ increased rapidly in 2011 during the Arab spring. The researcher focuses his attention on his research on Alarabia.com., Facebook, Twitter, and YouTube account during the Egyptian revolution. The researcher used content analysis and the results showed that Alarabia.com’s social media account supported their website content.

Alothman, A. (2013). A survey of social media users in Saudi Arabia to explore the roles, motivations, and expectations toward using social media for social and political purposes. ProQuest Dissertations and Theses. Retrieved from: http://search.proquest.com/docview/1419422776?accountid=14541. (1419422776).

This article by Alothman (2013) gives a brief history of Facebook that started in 2004, YouTube that started in 2005, and Twitter that started in 2006. He describes how social media turned into a tool that people in the Middle East can use for empowerment, and the role it plays during the Arab spring. Then the researcher described how Saudis start to use social media to express their opinion more freely. Saudis start to upload YouTube videos and send tweets aggressively criticizing the government decisions. Such a form of criticizing was not possible ten years ago and became available only with social networks launch.

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