|MKTG205-1204B-10 Principles of Marketing|
|Assignment Name:||Unit 3 Discussion Board|
|Deliverable Length:||4-5 paragraphs|
|Details:||The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.
At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.
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Principles of Marketing Assignment Discussion Board
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week.
This week we begin to focus on the marketing mix, and marketing mix planning begins with developing an offer that brings value to customers. At the heart of this offer is your product/service.
Main Discussion Post: Due by Sunday
Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:
Your main post on the discussion must be submitted by Sunday. The post should be 2-3 paragraphs in length (or at least 250 words)
Interactive Responses: Due by Sunday
Please respond to at least two other student postings by addressing the following:
Your replies to at least two other student posts must be submitted by Sunday. Each post should be 1 paragraph in length (or at least 75 words)
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality and interactivity of your postings. If you complete all of your posts at one time, your participation will not be considered interactive. Use of unoriginal text and excessive quotes indicates a lack of comprehension and shows that you may not have mastered the concepts.
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