It is a fact that humans have been utilizing natural resources to run their lives. However, constant utilization and a slow rate of replenishment have led to a major scarcity of natural resources. Not only utilization, but the Earth’s natural resources have also faced significant overexploitation too. Overexploitation of natural resources leads to the extinction of plant and animal species, destruction of habitats, and disturbances in food chains. Avoidance of such problems requires a deep sense of moral obligation of all humans to protect the earth and its components. This is where social responsibility comes into existence.
Sustainability and social responsibility go hand in hand. With drastic climate changes and extreme scarcity of natural resources, most consumers do not support those organizations that carelessly contribute to such problems. Most consumers consider carbon footprint while making decisions. Various businesses and organizations have taken up the green movement. Many firms have taken the pledge to protect the Earth in the marketing world by adopting Sustainable marketing and Socially Responsible marketing.
Sustainable marketing is the marketing of eco-friendly products and services. An organization that adopts Sustainable marketing understands that its actions might have an impact on the environment. Thus, the organization adopts green and hygienic practices that do not hurt the environment. Sustainable marketing may include the following activities:
Producing products and services that do not contain harmful chemicals or plastics
Marketing products, services, and practices that do not contribute to toxic contamination of water bodies
Recycling wastes and products
Adopting practices that reduce harmful wastes
Packaging products with biodegradable materials
Increasing awareness about sustainability
Reducing their carbon footprint
Adopting activities that result in lesser utilization of scarce resource
Socially Responsible Marketing
Organizations that adopt Socially Responsible marketing acknowledge the impact of their products and services on the environment and society. Socially responsible organizations understand that their activities, products, and services might harm the environment and society; they aim to reduce such effects. Socially responsible organizations may undertake the following practices:
Increasing consciousness about social responsibility
Being transparent about the impact of their activities, products, and services on nature
Reducing activities that harm the environment
Conducting special events and initiatives to replenish natural resources
Promoting healthy activities, products, and lifestyle choices
Increasing awareness about societal issues
Providing monetary assistance to charitable institutions
Pledging a portion of profits to green initiatives
Recycling products and wastes
Embracing fair and unbiased treatment to its employees
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