The e-marketing and e-commerce consultants

Scenario

You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful to the local community and is known to have an amazing collection of rare and exotic books. You have just completed a marketing plan for the Johnsons a few weeks ago, but now they realized how important social media is to improving their e-commerce and local presence. They loved your previous report and want you back to help them understand social networking and help develop a social networking strategy.

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Role

You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them create a comprehensive plan to utilize social networking in their marketing and advertising programs. Utilizing the knowledge you have with this organization from your previous report, you will need to give them a detailed report on how to utilize social networking sites to improve their online presence and local foot traffic. You will need to write a 5 page (2,500 words minimum) page professional business report outlining your ideas and strategies to create a social networking program for Book Bunker.

 

Players

Mary Johnson Co-Founder of Book Bunker

Joe Johnson Co-Founder of Book Bunker

 

Deliverable

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision. If you are finished reviewing this scenario, close this window and begin working on your report. You can return and review this scenario again at any time.

 

You are an e-commerce expert and you have some friends who own a local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful in the local community and is known to have an amazing collection of rare and exotic books.

You already completed a marketing plan for the Johnsons a few weeks ago, but now they realize how important social media is to improving their e-commerce and local presence. They loved your previous report and want you back to help them understand social networking and help develop a social networking strategy.

Your Assignment

You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them create a comprehensive plan to utilize social networking in their marketing and advertising programs. Utilizing the knowledge you have of this organization from your previous report, you will need to give them a detailed report on how to utilize social networking sites to improve their online presence and local foot traffic.

YOU DECIDE

Activity or Assignment

 

Assignment

For this assignment, you will generate a Microsoft Word report. You will need to write a 5-page (2,500 words minimum) professional business report outlining your ideas and strategies to create a social networking program for Book Bunker.

You will submit your work to the Week 5 You Decide Dropbox.

Grading Rubric

Category Points Description
Criteria/Creativity 75 Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore. Your idea must be detailed, compelling, and creative.
Understanding 25 Be sure to include all the elements required when creating your business report. Be sure to listen carefully to the You Decide audio, so that you answer the questions Joe and Mary have in detail.
Execution 25 Make sure your report is clear and succinct, using strong organization and proper grammar. Use citations correctly. You must include a cover page and an executive summary as well as answer the specific questions put forward by Joe.
Total 125 A quality report will meet or exceed all of the above requirements. The paper should be at least 5 pages (2,500 words minimum) in length and can include graphs and pictures to enhance the paper.

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