The Role of Strategic Communication in Public Relations

I will pay for the following article The Role of Strategic Communication in Relation to Professionalism in Public Relations. The work is to be 7 pages with three to five sources, with in-text citation

I will pay for the following article The Role of Strategic Communication in Relation to Professionalism in Public Relations. The work is to be 7 pages with three to five sources, with in-text citations and a reference page. Strategic communication thus entails sending the right message through the right channels, which has to achieve measured organizational goals. This brings in the difference between performing and delivering the right communication stuff. This implies that when using strategic communication, the news is delivered in real-time and the right actions are taken at any given time1.

Professionalization of strategic communication is important because it will ensure that qualified people will be responsible for promoting an organization. Very many unqualified personnel are venturing into the sector although they are unable to deliver the organizations’ expectations. Posting of information on social media websites alone is not enough for the promotion of an organization. This is because an organization ought to come up with a plan that will see it send the right information to the right people and at the right time. This is not achievable if professionals are not involved in the sector. Moreover, institutions of learning should develop syllabuses that will offer expertise to students willing to pursue a strategic communication career. An organization’s reputation is very important and should be protected at all times. This is because once the public develops negative feelings about a certain organization. it becomes very hard for it to become loyal2.

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Professionalism in strategic communication is important for it ensures that people in an organization are in a position to understand the best ways of disseminating information. This means that the time taken to send information from the source to the recipient is minimal and as a result, the right people receive the intended message through the best means. The number of professional public relations officers has been on the rise over the last years. Moreover, the number of women in the profession surpassed that of men in the US in the 1980s. This can be attributed to the fact that the number of women entering the workforce has been on the rise as compared to the past decade in which many women were housewives. The status of the job was lowered when women became the majority of workers, which resulted in low salaries, and the exclusion of the professionals from important decision-making organs of an organization. This resulted in many scholars referring to the job as a women’s work.&nbsp.

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