M2 Assignment 2: Utility, Elasticity, and Demand
For this assignment, suppose that you are in charge of designing a product campaign for a new shampoo.
Assignment Guidelines, Part 1
Prepare a 2-3 page paper in Microsoft Word to address the following:
Assignment Guidelines, Part 2
Using Microsoft Excel:
(Tutorials for working with MS Excel and MS Word can be found through theTutoring Services and Tutorials link at the top of the page.)
Remember, quotations, paraphrases, and ideas you get from books, articles, or other sources of information should be cited using APA style. Help with citing sources can be found through the Academic Resources page under Course Home.
Save your MS Word file including your graphs using the filenameLastnameFirstInitial_M2A2 and submit it to the M2: Assignment 2 Dropbox byWednesday, January 28, 2015.
|Assignment 2 Grading Criteria||Maximum Points|
|Discussed the components of marketing, pricing, and distribution as elements of the campaign.||8|
|Discussed and analyzed the concepts of utility, price elasticity, and demand in relation to the chosen marketing strategy.||32|
|Illustrated the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.||20|
|Illustrated how a change in consumer utility affected the price elasticity of demand.||20|
|Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.||20|
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more