One of the analytics concepts that we did not discussed thoroughly in materials or lecture is that of usability o user friendliness. May be the best analytics suite is the one that makes my life easier than the rest. Here is one company with that sales pitch. A well known digital marketing platform: hubspot. Featured here is from that website is one of its main products an advertising analytics solution:
Spend some time navigating this section of the site and watch the 2 minute video to understand what they offer.
After that, answer these questions:
1. Based on the video and contents, is this Advertising suite easy to use?
2. Compare this solution with its equivalent in Google analytics
Which one is easier to use? All things considered and assuming similar fees which one would you choose? Why?
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